The 2017 edition of Prestashop Day in Madrid introduces an increasingly critical issue in the world of ecommerce to develop your online business, SEO optimization of your online store is key to success.
Choosing content management system for your website
Would you go out to street in pajama? Would you wear an armor instead?.
Any self-growth capable web project demands a CMS dealing between users and public frontend ("the website"), this demand turns content management system election into a critical path in the beginning of the web project lifecycle.
Neither too much nor too little, it is rather difficult to strike a balance between productivity and ease, agility and stability, security and flexibility... But it is possible! Keep reading...
Why should my company use a CMS?
- To cut costs
- Shorten time-to-market
- Minimize learning curve
- Maximize productivity in the online channel
- Have technical independence to create new content
- Have adequate security and managed roles to information
- Communicateto and withpotential customers
- Work on a unified format
- To Publish relevant content
- To focus efforts on what you do best
Do I really need a CMS? It is feasible to make and maintain a website without a content management system butthe cost of a website demanding continuous support at every step would be so prohibitive! Commercially meaningless. That said it is clear that the first effect of a content management system is to lower the total project cost in the medium and long term, so it is ideal for long-term websites and not so for very ephemeral websites.
Say you understand and accept the need for CMS...
A very important factor in complex projects is thetime-to-market, ie, the longer the time between the start of the project and publication much longer ROI is delayed because the relationship late-publishing and ROI-delay is not directly proportional.
It seems obvious that you need a CMS that allows very rapid deployments without losing consistency...
The time factor does not end with the publication sinceproductivity requires preparation, your team needs training.
Say your CMS is intuitive and usable, "easy"...
With all the elements forcreating content for your website ready productivity and savings will result from eliminating middlemen, be self-sufficient for the content creation and publication effort.
A CMS should be a wonderful tool for you to post when and what you want...
Your team will hold a variabledegree of responsibility and third parties can intervene, perhaps our own SEO and SEM services: it is a must to implement user profiles with specific roles.
You will sleep with peace of mind that your CMS is safe and traceable...
Your company already publishes content! Yoy have a dedicated team with roles and access criteria, anduniform format for corporate communication, something difficult to achieve with heterogeneous tools. And finally you have your pages, articles, offers, news, events and what you need online to be found by your potential customers vertically, ie through Google Search (yes, there are others but they are the "leaders" in the western market).
Of course your site must be multi-device, so you post a single content that can be displayed correctly in any computer, mobile phone, tablet, iPad and other devices.
Your CMS gets a clear boundary between the management and growth of your corporate website and the technical ins and outs "for IT guys"...
Knowing how to write is not enough, not enough to have good prose. You must createrelevant content, balance what you say, how you say it and match it with the potential clients search intent, seeking information on Google. If you do it right you will intercept your potential customers in early times of the decision process and along the conversion funnel.
Yes, you need a SEO wise CMS for optimizing content proactively: not easy to find. Guess where does the name RELEVANT CMS™ come from?
Aeternal topics about Content Management Systems
There are some typical topics about CMS deserving long conversations, though they can be easily summarized toOpen Source versus Propietary Solutions
This is themost widespread and discussed dilemma. We have prepared a series of explanations aimed to clear up these doubtsbecause everything after the two options has been used and twisted endlessly for commercial reasons, intoxicating the information base on which to objectively decide.
The ideal CMS is now imperatively multidevice, necessarily multilanguage and if you intend to catch traction necessarily need a CMS with SEO in its DNA. Did you know that there is none that does all that out of the box?
As we like to do cool stuff, we have created one that does everything but coffee!