Reviews are a valuable content thatcan favour higher conversion ratios in CTR for websites using them in a correct way. We have engineered Schema for SEOin the project we are running for a universal Barcelona client: Gaudi House Museum. Good news from the very beginning!
Schema + Linked Data is the latest in Semantic SEO
Structured Data. Schema for SEO in the Semantic Web
We tell Google Brain how to understand your company, products, services and much, much more
Structured Data take us from ambiguous keywords to specific and precise things, the Semantic Web or Web 3.0 is a reality and we are very agile in it: we build visible and meaningful websites while most agencies sleep in Web 2.0.
Strike first, get advantages based on knowledge and experience.
Do you you want to be today where your competitors will after tomorrow?
Because stopping is dying. Our job is primarily to stay informed, tense and ready to react to ever-changing circumstances of the bigwigs of the industry (in fact monopolized by a big guy called Google).
- We like researching
- We are passionate for innovation
- We love watching our clients statistics climbing...
Right, but... What are those Structured Data?
Oversimplifying, there are 2 levels of information on the WWW:
- Unstructured in the form of content that humans like you and us can read and understand. We can give words a meaning upon context, human is a variable.
- Structured as contained in standardized formats to be read by computers. It has strict syntax rules and controlledvocabularies.
A Search Engine computer system needsstrict standards for structured content which should validate against a universal format in order to "understand" user's search intent and the other way round, what your website is about in a very detailed and kinda fool-proof style. Google, Bing, Yahoo, Yandex and others are founding members of the workgroup responsible for the standard used to structure the information. What is their interest in doing this effort? Because they want us to use this standard so their search engines may work better and evolve into the "understanding" of what people is looking for (or offer, in your case). No longer enough for them to discern repetitions of keywords and analyze the relationships between documents, they need to move from words to things: words are ambiguous to be used very flexibly by humans, however, things are concrete and perfectly definable or disambiguated by means of the above strict and universal standard.
This arrangement is the standard known as Schema
So we can speak of "speed" and will be a simple text string with multiple meanings that depend on a human context (somewhat ambiguous) in which a machine cannot catch the search intent, it will realize that a user is interested either in drugs, physics or a song title. We can talk about "Barcelona" and humanly decide the meaning based on the context or (addressing to Google)define "Barcelona" as an ENTITY of a particular type, with specific ATTRIBUTES and standardized RELATIONS.
We have already shown to many clients the weight of Structured Data in terms of positive results for SEO and will increasingly produce clear effects on Google's Search results; indeed there is a patent behind this initiative and belongs to Google. You have to read between the lines.
That said, web development, SEOand science for all!
eData offers something simple to explain and difficult to appraise... Until results start to arribe and doubts are dispelled. It's what you get from us working with the latest trends merging with innovation; we do not conform with speed-reading the summary of the manuals, we love diving into detail. If you grant us the opportunityto explain how we can help with our SEO web development on your specific case, we believe there is a big chance that we end up in a long term partnership.
Working with us gives your web project a very special feature: competing in two categories at once, as by content, performance and web optimization will fight one on one with your 2.0 competitors (the Web of Content) and by Structured Data and SEO semantic you also will stand out in the Web 3.0 (the Web of Meaning).
Want more? Our specialty can bemultilingual, if you are comitted to bring your message to your customers, why not making it in their locale language? We care making it shine for Google Brain, we can deliver tons of Schema-tized information supercharging your webpages.
ImplementingStructured Data is a new basicin optimization and SEO, we are a team of web developers and SEO consultants and integrate all we know in each integrated web project.