Adaptive Web Design

Who dares ignoring the solid reality of the Multi-Device Web, we squeeze the latest adaptive and responsive web design technologies for your business, in order to provide a perfect adaptive design for solid websites, perfectly functional, in high degree of usability and aimed to rank well in search engine results!

Quality crossdevice web design

Responsive Web Design and business: strategic importance of a responsive web for business

Every time there is more web traffic from mobile devices due to the availability and ease for the general public when it comes to getting more and more powerful mobile terminals and the use of tablets and iPads. This means that there is a very heterogenic audience in terms of the screen used to browse the Web, which in turn generates the need to adapt the experience of web browsing to each of these cases.
Of course it is not an obligation, but today ignoring the diversity of screen resolutions is a great neglect if you are aware of the reason for adaptive design. If you're not in the case, you can not be blamed, but you need to put your mind up to date in this field... You're missing it!

A few years ago the solution was to detect the resolution of the visitor's screen and offer one content or another based on this parameter, so in practice it was necessary to maintain at least 2 synchronized websites, both in development and in content double effort, double cost and a lot of complexity. Furthermore, this could have catastrophic consequences in terms of web positioning, due to serious technical isues from the designers or those still incipient Google capabilities.

Now we can cover all the screen resolutions through a single effort, with which the website will be optimized for any device and screen resolutions without the need to work for each specific resolution. The user experience is greatly improved, not only by properly displaying the elements on the screen but also the improved loading speed in mobile phones.

Think that the problem of the multi-device world is not summarized to the resolution/size of screen, in addition there is the added problem of the heterogenic behavior for each operating system: Android, iOS, Blackberry, Windows, OSx, Linux, etc...

Another big problem that comes bundled with adaptive web design is SEO, the web positioning: if you want to appear in outstanding positions in the search result pages you will have to do SEO, this is already a basic for business success via Web. A responsive or adaptive web design without proper SEO wise decisions on beforehand may fail to meet all the necessary requirements to compete with your niche neighbors.

In the case of eData we are so aware of this that we defend a model of inclusive web project. This model includes the necessary SEO mindset (optimization of your website for higher rankings within search results) from the first minute so that all decisions are taken to a greater or lesser degree based on the urge for SEO competitiveness, weighing the benefit versus other impacts.

This said, it is easy to understand that we have opted for our own web content publication and management system. Something you should know, do not hesitate to contact and we will explain everything without commitment.

Related terms

Companies in different economic sectors generally limit their interest to 2 basic concepts:

  • responsive
    Because they start thinking about opening their website to mobile user traffic.
  • responsive web
    Because the idea is already clear and the search for related suppliers begins.

On the other hand, search intents from web designers and developers covers a wider spectrum, which in most of the cases denotes interest in learning or shortcut about any question on adaptive design.

We will briefly explain these concepts and give your opinion about them:

  • bootstrap: set of tools that facilitate the design of websites oriented to mobile devices. So to say, you do not have to reinvent the wheel thanks in large part to this technology.
  • responsive web design: design methodology that allows "elegantly and aesthetically degrading" the appearance of web pages as they are displayed on progressively smaller screens. That is to say that you can see the web in all its splendor from the 23" monitor at your office and if you visit it later from your couch with a tablet you will see it slightly more limited and with shortcuts, if you go to your smartphone you will probably miss many parts because it tries to preserve data traffic because some contents are so small that they lose all their detail and quality, typical example of the latter would be the popular sliders which are the "slideshows" that usually appear at the beginning of many web pages. The term "responsive web design" comes directly from English, so no need for subtile translations.
  • Wordpress Templates: predesigned frameworks to shape a website that works on the well-known open source WordPress CMS, it is the design layer plus some added features depending on the template and its complexity.
    The most basic ones present the problem of their simplicity, lack of technical support and that are too short for professional solutions. The more complex ones completely change the look and function of WordPress, so they require new learning. The most worrisome are the changes and invisible dependencies, which can change diametrically a WordPress installation of another.
    There are many agencies and digital companies that have run away from open source solutions finding their own alternative solution to WordPress, just like we did.

We deliver consistent and secure online presence, friendly to all devices and highly visible on Google.

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